Nov 24, 2014
Bauerfeind’s packaging line for sports stockings and foot orthoses can now officially claim award-winning status, having been honored with a 2014 German Packaging Award last week. Under the patronage of the German Federal Ministry for Economic Affairs and Energy, the German Packaging Institute (Deutsche Verpackungsinstitut, dvi) awards this prize in recognition of exceptionally innovative solutions.
The jury was won over by the ingenious design and high-quality finish of Bauerfeind’s folding and shell-and-slide boxes. In technical terms, their verdict was as follows: “The impressive interplay of high-quality cold-foil stamping, the soft-touch finish for a soft feel, and the UV spot coating positions the product in the package as a premium product.” That is precisely what the packaging is designed to do. With its packaging, Bauerfeind aims to draw the attention of athletes and health-conscious customers to the quality of its products and thus make them aware of the high-end range available from medical retailers. Practicality also plays an important role in this. The packaging designs are impressively easy and intuitive to handle, with features such as a slide function with a locking mechanism and finger holes, as well as a Euro-hole hanger.